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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Analytics - Approved not Funded</image:title>
      <image:caption>We have a script which runs in the background and we can target our Approved not Funded customers immediately once they come to the website. So rather then showing them the Homepage we have a dedicated landing page, which encourages them to proceed and fund.</image:caption>
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      <image:caption>We have a lot of Demo Accounts, but only 2% of them eventually transition to a Live Account, therefore we had to do something about this. We created a dedicated landing page for Demo Account users where we encourage them to convert to Live. We identify the Demo users immediately and rather then showing them a general homepage we show them the dedicated landing page. This page had a 20% conversion rate in Demo clients opening a Live account.</image:caption>
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      <image:title>Digital Analytics - Funded not Traded</image:title>
      <image:caption>Similar to Approve not Funded, the Funded not Traded is targeting users who did not trade. We encourage them to place a trade by having a dedicated landing page.</image:caption>
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      <image:caption>Upcoming: This will be the true 1:1 personalisation with a dedicated homepage for existing users upon return, based on the trades, funding amount, articles read etc.. We will be using a Recommendation script for achieving this.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-02-22</lastmod>
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      <image:caption>Machine Learning Operation is the combination of 3 items: DevOps + DataOps + Model Ops. It combines proper governance e.g. version control, logs and lineage of the main components of a Machine Learning powered application: Code, Data and ML models. By using Databricks platform over Azure we were able to migrate all our ML powered applications to a fully governed and scalable framework using Pyspark and Mlflow. MLOps compliant pipelines are easy to monitor and maintain, leaving the team able to develop more models to support revenue growth and cost reduction objectives.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/ecda29b7-de59-498e-9500-f4a2bf9df8f0/Sentiment+2.png</image:loc>
      <image:title>Data Science &amp; Engineering - Sentiment layout</image:title>
      <image:caption>Data is available either via direct connection to Databricks (internal use) or via public REST API and that allowed us to visualise this datapoint in combination with other useful information such as pricing. Simply overlaying these 2 data points can give actionable data to our customers and internal analysts. Data is currently used on email communications and internally via PowerBI reports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/09cf55d6-359c-4f0d-bf79-79ce93604205/Sentiment.png</image:loc>
      <image:title>Data Science &amp; Engineering - Sentiment Backend in Databricks</image:title>
      <image:caption>Using Databricks were able to combine historical data (from the EDS tables) and the streaming data from the execution venue to calculate near real time sentiment on our markets for all Service Offering. Currently the data includes G2 and MT4. In Q3 FY2024 MT5 will be added into the live stream. The data points are refreshed every 10 mins and combine trading and customer data so that sentiment can be segmented by Value Tier or regulatory classification.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/5ef86bb3-4014-46b5-9fb1-feb87cfbca16/Dashboard.png</image:loc>
      <image:title>Data Science &amp; Engineering - ACQUISITION DASHBOARD</image:title>
      <image:caption>Provide end to end data from impression to trading so you can understand the ROMI of each channel. We applied "last paid channel" attribution and the data model can give a comprehensive view of both organic and paid channels. Per advertisement cost is also included in the Dashboard with a daily granularity. Data is refreshed every day thanks to our scripts running on Airflow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/7fd1dda5-9331-4124-9e68-43dee655cfd4/Gclid.png</image:loc>
      <image:title>Data Science &amp; Engineering - GCLID PROJECT</image:title>
      <image:caption>Thanks to our Airflow instance we are able to periodically (every 3 hours, planning to decrease to 1 hour) communicate to the Google Advertisement Platform (Google Campaign Manager) which customers went on to trade or fund. This deep conversion data point is then used by Google to further optimize our advertisement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/a70c1123-6e75-4e56-80df-a3226fb5fe37/Personas.png</image:loc>
      <image:title>Data Science &amp; Engineering - PERSONAS DASHBOARD</image:title>
      <image:caption>Using unsupervised k-means clustering we identified 4 core groups of our customer base. This allowed us to understand other characteristics such as demographics features. The data-driven study of Personas allowed better targeting in acquisition and also more customized journeys in CRO and CVM. Persona description is available in the following systems: Google Analytics, Monetate, DWH and Salesforce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/f087f78a-6297-4031-a1ac-5682325e0d76/IMG-20220127-WA0001.jpg</image:loc>
      <image:title>Data Science &amp; Engineering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643058413715-VXV02Q8UZ64703Z1BHK3/mk_bcanddatastorage_051619-1.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643058558076-5SW3UCFPEN72UU0EOQ5J/IMG-20220124-WA0011.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643060555075-85ERUNORM1L05RI7K202/segmentation.jfif</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643061165840-BTXPI1RBID98JO2A0X07/attribution.png</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643061352621-ZME5VT32DUV5JMX7TZCV/customer-lifetime-value.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643106075017-2P1ST5UXR41F6ZEJ4VGO/propensity.png</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643885213979-FNBPIX9W8SB9MYDVECOB/Sumeyra.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643885300368-BYR86KJJ5JX2GBXT2DDP/Agata.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643885557557-3EPSXQBR5J0PPTHFF49K/Chitra.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643887936407-EX0RQM6NQIRM0K1J2PR9/Elettra.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1660044710043-LNJX90303P3E1JAOD69J/Hela.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1660044786641-BCZG9G9OGRRB6PUR53NG/Cigdem.jpg</image:loc>
      <image:title>Data Science &amp; Engineering</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonexanalytics.com/commercial-analytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/482a9859-78b5-4542-bbda-22ac44372433/revenue_forecasting.jpg</image:loc>
      <image:title>Commercial Analytics - Revenue Forecasting and Budgets.</image:title>
      <image:caption>The team is responsible for projecting Revenue forecasts for the Retail business unit. We work closely with finance, marketing, product and regional commercial teams to accomplish this. The forecasting process in Retail is iterative and is repeated every quarter to give us a robust outlook that allows us to plan better. We also work on bespoke business cases to support new market entry, product launches, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/4089f7d1-5f2c-4938-b0e7-9c26a7c139ba/MicrosoftTeams-image+%286%29.png</image:loc>
      <image:title>Commercial Analytics - Reporting and Analysis.</image:title>
      <image:caption>We partner with you to provide reports and analyse them so you are able to take robust data driven decisions. We connect data from multiple sources and produce customized PowerBI reports. We also work closely with the commercial teams and find areas of opportunity or threat based on the data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/de9efae4-e672-475d-b2f7-fdcfb5fda219/1578351577958.jpeg</image:loc>
      <image:title>Commercial Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643112585848-CDCK4PNCCJJ0VZCS90DP/PowerBI.jfif</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643113338386-M14CDY0KSQGYNM3TTIVO/waterfall+4.png</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643113668465-8XODNLMS87Q6MGFD152H/salesforce+2.png</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643114253142-1CL8G5OTAQZBHKA3Q4A5/candles.png</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643888297107-KR4CEI1P4UQ998DSJJH2/Eva.jpg</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643888486776-I4KXACOTR2PEOZ9DN55Q/Taz.jpg</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643888578253-R22DKFW42LPZZXCAYT9R/Dan_Noodles.jpg</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643889036222-GYOWTMM5EUQ7UZJYJ83C/MicrosoftTeams-image+%2819%29.png</image:loc>
      <image:title>Commercial Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonexanalytics.com/operational-analytics-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/b5576486-98c4-4722-8398-b965d79c1610/buddy.jpg</image:loc>
      <image:title>Operational Analytics - Broker Buddy</image:title>
      <image:caption>The bot provides an interface where users can ask questions in natural language and receive responses grounded in enterprise domain data. The tool supercharges knowledge transfer, empowering our teams to accelerate onboarding, enhance procedural competency and provide better outcomes to our clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/58d26fde-e50a-49cc-9654-aa9a5cbb15f9/QA.JPG</image:loc>
      <image:title>Operational Analytics - QA Augmentation</image:title>
      <image:caption>Our call center receive 14k chats, 10K calls, 15K emails every month. A total of 39k contacts. Our workforce staff conduct QA, in the process they analyze 3 calls, 3 chats, 3 emails or a total of 9 contacts per rep. A little over 1% of contacts reviewed in the monthly quality assurance process. We can do better.  AI augmented process enables us to review close to 100% of all contacts, enriching deliverables of Work Force analyst and enhancing the effectiveness of their efforts in surveillance, quality assurance and training</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/6fabe89d-8978-4f5a-b481-9acad389febe/Good-Customer-Service-featured.png</image:loc>
      <image:title>Operational Analytics - Client Services</image:title>
      <image:caption>What does it take to keep our customers happy? A team close to 50 support agents, actually. How can you help your team excel and enable it to provide best-in-class service while maintaining optimal staffing? You do it with real-time data, automation, bespoke reporting and actionable insight. Our team has created a suit of automated reporting dashboards delivering accurate, reliable, near-real time data unifying all contact center reporting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/58a30928-2b7e-452a-996e-19394187cc01/17360753-scaled.jpg</image:loc>
      <image:title>Operational Analytics - Financial Ops. &amp; KYC</image:title>
      <image:caption>Are customers having an easy time going through the funding and on-boarding journeys? Are we providing the right services at the right time? Can we do better? CRM reports provide solid situational awareness, we take it a step further by enriching the data with additional calculated measures, taking out outliers, creating custom groupings to operationalise the data, resulting in insight that enables both better customer outcomes and higher operational efficiency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/ef5677c0-d7f4-4ec3-a892-7f5da1f56846/productivity.jpg</image:loc>
      <image:title>Operational Analytics - Sales &amp; Private Client</image:title>
      <image:caption>How do I know if my sales efforts are paying off? Who are my top clients? How can I track their performance? Knowing which questions to ask is as important as getting the right answer. Whether you focus your sales effort on funded or traded conversion, report performance on cohort- or non-cohort basis, want to optimize reactivation efforts, create a new performance model or simply want to have custom call stats reports delivered to your team we are here to help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/fb399375-9d61-4dbd-b940-738f3007f127/Untitled.jpg</image:loc>
      <image:title>Operational Analytics - Text Analytics (NLU)</image:title>
      <image:caption>Most customers would rather go to the dentist then contact a support center. Do you know why customers are contacting you? We automatically analyze every customer conversation with a domain-specific model that spans over 70 intents. Over the years text analytics has helped us streamline operations, improve customer  experience, identify great opportunities and increase employee retention. Searching for insights to drive experience transformation? Look no further.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1644168247274-2QIEAWW0Z4MJWB1RKEAP/ava_2021-2.jpg</image:loc>
      <image:title>Operational Analytics</image:title>
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    <image:image>
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      <image:title>Operational Analytics</image:title>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1644168247274-2QIEAWW0Z4MJWB1RKEAP/ava_2021-2.jpg</image:loc>
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      <image:title>Operational Analytics</image:title>
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      <image:title>Operational Analytics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/ed1d67b5-6099-4a99-9347-d637433021a2/dax.png</image:loc>
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      <image:title>Operational Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/913cefca-6943-4b59-b80b-bfe17739c234/1+sDqMG4TKa0z6y66oD2HVnw.png</image:loc>
      <image:title>Operational Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonexanalytics.com/pdf1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643058413715-VXV02Q8UZ64703Z1BHK3/image-asset.jpeg</image:loc>
      <image:title>PDF1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/6d82f6fd-3f7e-4828-8556-9f9df653a362/commercial+2.png</image:loc>
      <image:title>PDF1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/d857f430-38ae-4737-b929-fdcc780e6029/web+analytics.jfif</image:loc>
      <image:title>PDF1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/35bed53c-7e42-4b7e-b9a8-d25d5900d48b/ops.jfif</image:loc>
      <image:title>PDF1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stonexanalytics.com/pdf2</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643887936407-EX0RQM6NQIRM0K1J2PR9/Elettra.jpg</image:loc>
      <image:title>PDF2</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643885213979-FNBPIX9W8SB9MYDVECOB/Sumeyra.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2b3f4b4167910fa4c17ec/1643061352621-ZME5VT32DUV5JMX7TZCV/customer-lifetime-value.jpg</image:loc>
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    <image:image>
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